Interested in starting your own entrepreneurial journey in floristry but unsure what to expect? Then read up on our interview with Heather Wright, Owner of Tulips and Truffles Florist, located in Rochester, MN, USA.

What's your business, and who are your customers?

I own Tulips & Truffles Florist in Rochester, MN. My shop is two blocks from the Mayo Clinic campus and one of the Mayo system hospitals. My customers primarily send flowers and gifts to their loved ones in the facilities and hotels that care for patients. I have the residents of Rochester and surrounding communities enjoying my work.

Tell us about yourself

After a significant life change and relocation, a former partner pushed me to open a flower shop. I had prior experience as a floral designer, and they faced many personal and business challenges. A mutual friend had pointed out that their town's florist recently retired, and the community needed one. After three years, it was discovered that the partner had been unscrupulous, and I faced many challenges.

The pandemic soon happened, and I was a couple of weeks away from having to live in my delivery van. Networking and many friends' support have kept me afloat through some challenging times. Inspirational stories from Mayo patients, families, staff, and doctors have provided enough motivation to keep doing what I do. I could write quite a memoir as a florist in this community.

What's your biggest accomplishment as a business owner?

Not giving up. When I look back at the things I have overcome, I am surprised I have been able to hang in there.

What's one of the hardest things that come with being a business owner?

Bookkeeping. After the former partner had done the damage, it has been an ongoing struggle to catch up and rectify problems with the bookkeeping. It has cost me a great deal of money and severely damaged my financial mobility.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Hire a professional accountant. Make that a priority.
  2. Work with your local Small Business Development Center—they are there to help you succeed.
  3. Be patient. It is said that a minimum of five years is what it takes to get started, and I have found that to be very accurate.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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