Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kim Benedict, Founder of Truro Osteopathy, located in Truro, NS, Canada.
What's your business, and who are your customers?
As an osteopathic manual practitioner and yoga teacher, my business is helping people overcome pain. My TameYourPain website brings these elements together to allow me to work more flexibly and efficiently with people who suffer from chronic pain.
Tell us about yourself
I love helping people. I found myself struggling to meet the needs of suffering clients by working in a one-on-one model, so I created the Tame Your Pain project to allow me to help many people at once and to allow them to find a supportive community of others who understand their struggles.
What's your biggest accomplishment as a business owner?
Just moving from a self-employed model to an entrepreneurial model with a scalable product was a big leap for me. I wrestled with whether or not to take the plunge for a long time! But seeing my first cohort get real change in their quality of life made all of the hours invested in creating the program all worthwhile. Now my focus is just making things run a little better each time.
What's one of the hardest things that come with being a business owner?
Work/life balance! Being a business owner can be an all-consuming mission, especially in the lead-up to launch. Almost any other challenge can be overcome if you are willing to seek help from experts, but you are the only one who can figure out how to put limits on work and be present for the other important aspects of your life.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be clear on your purpose and scope. You can't be all things to all people, but if you focus on something well-defined that you care about and are good at, you can do a great job of that.
- It's almost always worth it (within reason) to pay for good tools and help. Spend your time on your passion, not on struggling with the picky details.
- Don't wait for perfection to launch. You won't really know what works until your client test run it, so do a good job and then get it out there. Then ask for feedback and improve it as you go.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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