Interested in starting your own entrepreneurial journey in food & beverage but unsure what to expect? Then read up on our interview with Bruce Olson, Founder of True Stone Coffee Roasters, located in Saint Paul, MN, USA.

What's your business, and who are your customers?

True Stone Coffee Roasters is a craft coffee roastery serving St Paul, MN, and surrounding area independent coffee shops and restaurants with freshly roasted coffee in the top 1% of coffee in the world and providing equipment service and delivery to our customers.

Tell us about yourself

I've been in the coffee business for over 37 years. For the last 19 years, I have owned my own company.

What's your biggest accomplishment as a business owner?

This is it. Being in business and successful for 19 years.

What's one of the hardest things that come with being a business owner?

I had a partner in my early years, and splitting with him was one of the hardest things I lived through.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I think owning a business is a lifestyle you always carry with you. Whether thinking about it from time to time when not at work or working extra hours to ensure it all goes well. I have always been blessed to have good employees who have embraced the company and worked hard to help us be the best.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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