Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Mike Van Pelt, Founder of True Man Life Coaching, located in Kennesaw, GA, USA.
What's your business, and who are your customers?
I work specifically with men, usually at that midpoint in their life. This age area is so critical because many men have a few regrets or wounds that have occurred throughout their life, they’re prepared to heal, and they're starting to think about their legacy and how they want to be remembered. This can be an overwhelming time of life but one that I enjoy working with men on because when they “get it” and realize how to move forward, it’s very satisfying to see the light bulb come on.
Tell us about yourself
The reason I decided to work with men and become a coach is a result of men walking alongside me at a point when I needed a sense of direction. I've found a lot of men go through a typical experience in their lives and just need another man to act as a compass and help point them towards their true north. What motivates me daily is the opportunity to make a difference and an impact that can have a generational effect because if a man is at his best, he leads his family, company, and life in the way he was called to be.
What's your biggest accomplishment as a business owner?
I’m not big when it comes to the latest technologies in the marketplace, but given the number of tools that are available, I’ve really had to zero in on what works best for my business. One of the most exciting things I’ve been able to master is the creation of the True Man Podcast. It allowed me to reach my audience on a weekly basis and talk about topics that are important to my audience.
This has been a great opportunity for potential clients and strategic partners to hear me and know, like, and trust me before they make a business decision to work together. We’ve expanded this to a YouTube channel, and it’s helping to bolster our social media. It takes a lot of time to do this, and I’ve found you must be very strategic with your schedule to pull off building media channels, but the results can be very helpful in terms of building brand awareness.
What's one of the hardest things that come with being a business owner?
Almost every business owner I talk with wants to build their client base, and I'm no different. How you go about doing that can take a lot of time and effort, especially as a solopreneur. It's taken me some time, but I've been able to put a great team of mentors and other coaches together to help me overcome any obstacle that's coming my way.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Have a solid business plan with the flexibility to adjust based on the earlier data you learn about what you're doing.
- You have to set big goals and dream big. Get them down on paper and chunk your big goals down to micro goals that you can accomplish to win daily. Each day, get 1% better.
- Surround yourself with successful people. Get in masterminds, get around winners, and find mentors that you can trust and lean on their business experience when you need it.
Is there anything else you'd like to share?
Be a giver, and don't worry about the outcome of it. If you off value to everyone, you meet the outcomes and will take care of yourself.
Where can people find you and your business?