Interested in starting your own entrepreneurial journey in health & wellness but unsure what to expect? Then read up on our interview with Eduardo Oliver, CEO of Triibe Inc., located in New York, NY, USA.

What's your business, and who are your customers?

TRIIBE is dedicated to helping anyone who wants to better themselves physically, mentally, and spiritually. That’s what really gets our fire burning. But, still, it’s not all about us. We’re part of an ecosystem of communities. We are nothing without the world around us. The natural world is where we get the goods we send to you. It’s where the trees we love to look at life, where the birds build their nests.

We are nothing if we don’t take care of the world around us. Triibe takes three things very seriously: our people, our world, and our mission. Our customers are athletes and yoga students and teachers; health-seeking people (prevention); kids and teenagers; people seeking alternative medicine; people with stress, anxiety, and illness; physical therapists; physicians; students; high-performing people.

Tell us about yourself

Throughout the years, I found myself living an increasingly natural and holistic lifestyle due to my personal awakening. I'm very much into sports and nature. I found myself avoiding antibiotics when possible, eliminating over-the-counter meds, living an active lifestyle, and eating more whole, real foods. I began focusing on living a well-balanced lifestyle in order to stay healthy and prevent illness, rather than treating an illness as it is normally done in the west. I believe in real healthcare, not "sick care." During this journey, I discovered how incredibly important supplements are, but, honestly, I couldn’t find the products I was looking for anywhere, and I was always intrigued by all the labels that said artificial flavors or had some ingredients I couldn’t even pronounce.

I just wanted natural supplements with an amazing yet simple and honest ingredient list, the purest possible. All I was looking for was transparency and knowing the source of the ingredients of the products I was buying to help me be well and feel stronger. So that’s when I created TRIIBE.

What's your biggest accomplishment as a business owner?

To boost holistic health and wellness by sharing the true healing powers of nature with everyone, everywhere, so humanity thrives.

What's one of the hardest things that come with being a business owner?

The responsibility is to create a team that is committed to the company's values and wants to grow and thrive along with them.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find something that you are passionate about.
  2. Never give up. There is always a way.
  3. Build a strong team.

Where can people find you and your business?



If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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