Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Katie Bayer, Owner of Transition Physical Therapy, LLC., located in Vienna, VA, USA.

What's your business, and who are your customers?

Transition Physical Therapy, and we are specialists in pelvic floor, pregnancy, and postpartum. We treat those trying to conceive, those who are pregnant to feel comfortable during their pregnancy and prepare for birth, those in postpartum to help them return to normal function, and any other person dealing with pelvic floor dysfunction.

Tell us about yourself

I started out in "regular" PT first, hospital-based, then in-patient rehabilitation, and then general outpatient therapy. It was wonderful seeing this spectrum of patients, but my passion truly started after having my own children and going through each pregnancy, birth, and postpartum. I realized how little information and help was given to those giving birth, both to prepare for this amazing (and difficult!) event and also afterward in helping them return to life without dysfunction. I truly love helping people empower themselves along whatever pelvic floor journey they are on.

What's your biggest accomplishment as a business owner?

Transition Physical Therapy has grown to the point where I have hired another therapist, and we still have a waitlist. I am also hiring a virtual assistant to help with the daily tasks. If you had asked me if I thought I would hire when I started less than two years ago, I would have said you were crazy. I have also co-founded another venture with a perinatal mental health therapist called Perinatal Place, which will be my next big adventure.

What's one of the hardest things that come with being a business owner?

Honestly, just the daily logistics of creating the business and the background stuff are the hardest for me. I can treat patients all day with no issue, but creating an LLC and website? That was tough. The fear of not being a good business owner prevented me from starting earlier, and I am proud of myself for conquering that fear.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. JUST DO IT. You can. Trust me, if I can do it, so can you. Don't let fear stop you.
  2. Find your people! Find local providers in your world and connect. It helps with the referral of patients and also helps you stay sane! I have learned so much from my local network and couldn't have made it as far as I have without them.
  3. Get a mentor if you can. I have a great mentorship group called Pelvic PT Rising, and it has been a big part of Transition becoming a successful business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.