Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Brian Gorman, founder of TransformingLives.Coach, located in Hoboken, NJ, USA.

What's your business, and who are your customers?

All too often, people find themselves in a holding pattern: in their relationships, in their work, and in their careers. They know that a change is necessary but are unsure where, how, or what to change, or they know where, how, and what but are hesitant to take the first step.

My clients are these people. They include business founders who are now working for their businesses instead of the other way around. They are high school students wanting to follow their career passion in college. They are new graduates looking to find their way in the world of work. They are mid-career, slogging through the week, unable to fathom continuing to do so until retirement. If they don't know or have lost touch, my clients begin by connecting with what makes their hearts sing. Then we work together as they learn to sing along.

Tell us about yourself

I became a catalyst for change in college, trying to get my university to change its racist and misogynistic mascot. Since then, change has been at the core of my work. For many years I was focused on organizational change management. But organizations don't change; people do. When I became a coach, I was able to bring my learnings on the human journey through change (Joseph Campbell called it the Hero's Journey) to my clients 1:1 and in small groups. Every session with a client leads to them discovering more about themselves and their relationship with the world and leads to their growth and greater happiness. I am their Sherpa, and my clients are the Heroes.

What's your biggest accomplishment as a business owner?

I can't point to a single "biggest accomplishment" other than what I do each day, paying it forward with all I have learned in life as I coach my clients.

What's one of the hardest things that come with being a business owner?

It takes a lot to get up and running, to blend your business life with the rest of life, and to keep your business working for you instead of the other way around. Depending on the nature of the business, cash flow and maintaining a client pipeline are also challenges.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Listen to your head, heart, and gut. Each has wisdom to impart.
  2. Create your "story from the future." What is life like now that you have achieved success? What were some of the obstacles that you had to overcome? Who made the journey with you? Who didn't? What anchored you, keeping you facing into the turbulence? Write it in your language: words, music, dance, art. It's your story, so you can always edit it.
  3. You don't need to know every step of the journey. Take it one step at a time.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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