Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Dr. Allison Mell, Co-Founder of Tots On Target, located in Teaneck, NJ, USA.

What's your business, and who are your customers?

The Tots On Target Membership is an online community and membership that supports parents of children from birth through kindergarten. It hosts activities, video demonstrations, printable activity sheets, live workshops, and weekly zoom calls to ask me questions about their child's development.

Tell us about yourself

I am a pediatric physical therapist and want to give parents the knowledge and tools to support their children. Parents can best advocate for their children when they know what to expect and, if needed, how to help their children through each stage of the development process.

What's your biggest accomplishment as a business owner?

Being told by parents how much of a difference my advice has made to their child. Many parents can't get the information I share from their pediatricians or other local professionals, and knowing they have a resource to come to for reliable child development information and advice is why I do what I do.

What's one of the hardest things that come with being a business owner?

Having enough time for everything. I love educating about a variety of topics- everything from tummy time to walking, the importance of risky play, the need for sensory processing skills to succeed in the classroom, and so much more! Having the time to spend on all of these topics, creating content for social media, writing new blogs, learning how to run a technology-based business, and launching a new membership to better help parents each take so much time. I'd love to be able to duplicate myself 10 times over.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a goal for each day and try to focus on those items - my head is always racing, and it can be hard to stay focused!
  2. You don't know what you don't know - talk to everyone you can and listen to what they have to say. You may use their advice or not, but you'll learn something.
  3. There's no magic trick, just hard work. There's a phrase that it can take 10 years to be an overnight success - just because you see other businesses succeed doesn't mean they didn't spend countless hours working for that success. If it was so easy to start a business, everyone would do it. Stay focused and committed to the hard work needed to get your business going.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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