Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Todd Snyder, Founder of Todd Snyder Coaching, located in Valparaiso, IN, USA.
What's your business, and who are your customers?
I'm in the business of helping entrepreneurs reach their full potential. As a private thinking partner to entrepreneurs around the globe, I help with decision-making and peak productivity. As an Executive Coach and Psychologist, I can help you craft a future you're proud of, one decision at a time.
Too many entrepreneurs bear the weight of complex decisions on their own. As a private thinking partner, I provide the mental scaffolding to help them achieve a sense of certainty about their next move. Certainty tends to precede higher levels of productivity because you are no longer fighting an internal civil war over which direction to go. So our next step is to discover the right levers to pull to accelerate progress.
Productivity starts with getting clear about the results that matter. Then refining the laser of your attention as your most valuable and limited resource.
Tell us about yourself
Allow me to introduce myself and give you a few details about my professional background. I completed both a Master's Degree and a Doctoral degree at Baylor University's Department of Psychology and Neuroscience in Texas. After completing a postdoctoral fellowship in Baltimore, Maryland, I moved to Valparaiso, Indiana (near Chicago), where I currently live with my wife and two sons.
I have worked as a self-discipline coach, stress-management consultant, and productivity consultant for people all over the globe. Prior to developing my current specialty, I worked as a clinical psychologist in private practice, as a marriage counselor, and as a relationship coach. Due to word of mouth and a few interviews, I inadvertently became a consultant to business owners in the world of online e-commerce, especially in the areas of integration marketing, productivity, and decision-making.
Entrepreneurs are the engine that drives our economy. They are the ones taking risks and pushing us all toward new heights, all while managing the stress of rapid change and rapid decision-making. By partnering with them, I have become a catalyst for their success, propelling us all toward a brighter future.
What's your biggest accomplishment as a business owner?
The kind of entrepreneurs who seek me out tend to be high achievers, so take what I'm about to say with that in mind. One of my clients went from $5 million per month in net profits to $17 million in monthly net profits during the one year we worked together. More than half of my clients have doubled their revenue within six months of working with me. Again, this has more to do with them than me, but I consider these accomplishments since these incredible people allowed me into their inner world to shape and guide the decisions that led to these extraordinary outcomes.
What's one of the hardest things that come with being a business owner?
As you begin to work with a team, your time no longer feels like your own. You can end up being the hub from which all the spokes emerge. As a result, you can spend your entire day putting out fires and answering questions to unblock members of your team. You lose the time you once spent thinking and planning like a chess master who looks further down the field. I help entrepreneurs to restore that aspect of their weekly schedule. We slow down to think. We look further down the playing field. We build systems to ratchet productivity in ways that pay dividends of time savings for years to come.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Use zero-sum thinking on a frequent basis. That's when you ask yourself, "If I knew then what I know now, would I have started this project/endeavor In the first place?" This is a decision razor. It helps to clear the mind of the natural bias we all have called "sunk cost bias," which is the tendency to make decisions to preserve the value of time, money, or other resources we have already poured into a given project or direction.
- Protect at least some of your time each week. Use time boxing to schedule time for your most important long-term projects. Otherwise, they will get buried under the piles of small requests that fill up your time. You know this is a problem if you reach the end of your workday and feel certain you worked very hard, and yet you have a hard time putting your finger on exactly what you accomplished.
- Work in sprints. The mind automatically puts on the brakes if it perceives a never-ending journey of effort. Plan vacations ahead of time. Sprint toward completing a project and ensure there is a reward at the end of that effort to inspire the playful side of your mind that wants to enjoy life instead of accomplishing things all the time. This leads to increased productivity. You'll get more done, not less.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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