Interested in starting your own entrepreneurial journey in professional training and coaching but unsure what to expect? Then read up on our interview with Tony Jeton Selimi, Founder and CEO of TJS Cognition Ltd, located in London, United Kingdom.
What's your business, and who are your customers?
My business provides coaching, training, mentoring, speaking, and consulting services that explore, expand, and evolve the frontiers of human awareness, excellence, and potential. As a transformational life and business coach, I specialise in helping people from all professions and businesses from all markets to achieve personal, relationship, career, leadership, business and financial breakthroughs, and growth, and bring to fruition their greatest aspirations. Using my one-of-a-kind methods, principles, and integrated scientific and holistic approach, I help them quickly get to the root cause of their frustrations, problems, and other life predicaments that keep them stuck and stressed. In assisting them to transform their thought patterns, reframing their beliefs, and balancing their skewed perception, clients become confident and equipped with the tools they can use to turn their challenges into life breakthroughs and lessons that empower them to experience phenomenal growth and master their life and destiny.
Clients include Fortune 500 CEOs and senior executives of leading companies such as Microsoft, SAP, Deutsche Bank, Bank of America, E&Y, Vandercom, Gaya Cards, Amec Foster Wheeler, Worley, Wood, physicians working for the NHS, Mishcon de Reya, MBA graduates, entrepreneurs, scientists, lawyers, educators, speakers, authors, coaches, therapists, government leaders, politicians, Lords, royalty, millionaires, billionaires, and Hollywood A-list celebrities.
Tell us about yourself
Born to a hard-working family in 1969 in Gostivar, Republic of Northern Macedonia, in my younger years, I was exposed to abuse, bullying at school, and illness that left me hospitalised for almost two years. Despite all that, my late parents instilled in me the importance of education in bettering my life and others. I used the struggles and the pain to thrive academically and search for answers to life's mysteries. I won many awards in maths, physics, and science. I studied in Zagreb at one of the best engineering universities in former Yugoslavia. At the age of 19, having just finished my first year at university, the war broke out, and I was forced to fight in the civil I despised. Everything I chose, loved, and wanted in life was taken from me unwillingly.
By some grand purpose, miraculously, my life was saved. At the age of twenty, I was on a one-way flight to London and ended up living homeless, hopeless, and sleeping rough underneath the river Thames' bridges. During the first few months of living on the streets, I grieved the loss of many people, the country, identity, and everything I loved. Early in my life, adversity taught me that anything you own could be taken away from you, but what no one can take away from you is your God-given intelligence, education, and the freedom to choose how to respond to events you have no control over.
The vision to travel and teach others how to empower, heal and positively impact their lives since I was seven years old helped me overcome all that crushed my being, and through it all, I never chose to be a victim. Instead, I discovered the power of gratitude, allowance, courage, resilience, loving prudently, and appreciating every living moment. I worked many jobs to get off the streets, invest in my private education, graduate with honours from one of the top five UK universities and build a successful career in the information technology field.
What inspires me daily is the knowledge I've acquired over three decades that, when applied, assists others to heal their body-mind, awaken their true greatness, and transform their life's challenges into a gift of strength that others can use to help them do the same. In doing so, they become authentic and inspired educators, teachers, and leaders who exemplify higher human potential and contribute towards finding innovative solutions to growing humanity's problems and the evolution of human consciousness.
What's your biggest accomplishment as a business owner?
Since I started my own business in 2012, I've helped thousands of individuals and businesses accomplish amazing things, including overcoming addictions, anxiety, and depression, reducing stress, and improving their physical and emotional well-being. With some clients, I helped them clarify their values and vision, hire the best talents, improve team dynamics, create products and services, and improve processes. Across all of my clients, I helped them generate over One Billion pounds in sales, improve their mental and emotional health, help them find a co-loving relationship, and grow their authority, influence, and credibility. I helped many clients write, publish, and build a seven-figure business on the back of a book. I've delivered over 25,000 coaching, training, and mentoring hours and shared my teachings through articles, social media, magazines, newspapers, talks, and seminars in person and via zoom throughout the UK, US, EU, Macedonia, Albania, Kosovo, Turkey, Cyprus, and other countries worldwide.
I've written four multi-award-winning and #1 Internationally Best-selling books, A Path to Wisdom, #Loneliness, The Unfakeable Code, and A Path to Excellence, co-written Fit for Purpose Leadership #3 and Novum 10 anthology, created audiobooks, Udemy course, and taught my signature Vital Planning Life and Business Mastery Coaching and Training Retreat in beautiful locations around the world.
I also took client transformation stories and created and co-created inspiring and educational films and documentaries, including Living My Illusion and The Truth Hurts, multi-award-winning documentary films. I have appeared on over 850 Podcast, Radio, and TV stations across the world, including interviews by Royal Correspondent Ian Pelham-Turner, Besim Dina on Oxygen TV, Top Channel Albania, OPEN TV, and by Jack Canfield and Brian Tracy in America and on ABC, NBC, CBS, SKY, BBC, and FOX reaching over 100 million viewers, listeners and readers worldwide.
What's one of the hardest things that come with being a business owner?
Take 100% ownership and responsibility for the growth, success, and results you are inspired to create, maintain a healthy work-life balance, and effectively manage your time.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Connect the dots of your life by writing down a detailed biography, discover the strengths and the weaknesses in moments in life when you were the happiest and most successful and when you felt the weakest and most failures, and extract what makes you unique.
- Write down all the problems you can solve for others, why you think it makes you the go-to person, and dedicate your life to becoming the best in your area of expertise.
- Never underestimate the power of investing in coaching, mentoring, and training. Hiring a qualified coach or mentor who has achieved everything you want will help you accelerate your growth journey, expand your vision, and create a detailed Vital Plan and a winning strategy to help you get where you want to be faster. No one will take you seriously until you invest in making your dreams come true and in personal, professional, and business development - the only asset you possess that will pay dividends for the rest of your life.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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