Interested in starting your own entrepreneurial journey in wellness but unsure what to expect? Then read up on our interview with Tiffany Jackson, owner of TiF.FiT & Stretch Therapy, located in Corpus Christi, TX, USA.
What's your business, and who are your customers?
My business is Fascia Stretch Therapy. FST is a pain-free way of stretching, customized for your needs. It can help with pain, stress, sleep, mobility, flexibility, endurance, and overall holistic health. FST is performed on a therapy table with stability straps to hold it down as I work with the other side of the body. Clients are instructed to relax, and breathe through the stretches.
I work with absolutely everyone! From the sedentary househusband to the full-on athlete.
Tell us about yourself
I got into FST In 2019. I am a personal trainer. I had a client who suffered from childhood cancer and had debilitating results as an adult. We worked with each other four days a week. After a year of seeing each other every week, I went to her house, and she told me that she could no longer work out because she had cancer. She also told me that she still wanted to see me for days a week, so I needed to figure it out. And so I did - I researched many forms of stretch. All of them seem painful and would not be helpful to my client/friend. I don’t remember how I came across FST. Maybe God put it in front of me. But that client changed my life and the path of my life. She’s also responsible for helping many people that have been on my table. I am motivated by the results of my clients when they leave me. Their feedback is everything to me. Since it is painless, everyone can see that this is a game-changer!
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner as when I repeat clients. This means that they are happy with their results and they are getting what they expect out of the session. Nothing makes me more satisfied. I am now booked up two months in advance.
What's one of the hardest things that come with being a business owner?
The hardest thing about being a business owner is figuring everything out as my business grows. I have big guilt whenever I tell a client that I can’t see him for six to eight weeks because I’m fully booked. I know that’s a blessed problem to have but it still hurts me to have to do it. I work from my home and at the Results Personal Training, where I also coach, but my husband would love for me to get a storefront. I am just not quite ready for that right now.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be passionate about what you choose as your business. Loving what you do brings excitement every day when it comes to your work.
- Set boundaries. I once heard this saying, "I didn't want to work a 9-to-5 job, so I started my own business. Now I work 24/7." When you are starting a business, it literally is 24/7. If you want to keep the passion and not get burnt out, you must take breaks.
- Be consistent. Follow up with your clients. Get client feedback. Unknowingly my clients are the ones that grew my business. I would simply thank them on Instagram for coming, and I would get 10 new followers and quite a few appointments from one post.
Is there anything else you'd like to share?
Be detailed whenever you’re working with your clientele. My clients never have to guess the who, what, where, how, and when with me. They know what to expect, so I rarely get any questions before our session begins.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
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