Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jason Charbonneau, Founder of Think Anomalous, located in Toronto, ON, Canada.

What's your business, and who are your customers?

Think Anomalous produces short, documentary-style videos on anomalous phenomena—what we often call the occult or the paranormal—any unexplained events or effects, from apparitions to UFOs to parapsychology. We survey the most credible information on a given topic and offer the most concise and comprehensive summary of that information that can be squeezed into 20 minutes.

We aim to reach those with open minds but who are also dissatisfied with the surface-level research employed by other channels, podcasts, and influencers. Our audience is largely composed of men in the United States between the ages of 25 and 50.

Tell us about yourself

Think Anomalous grew out of a digital media class I took at an audio production school in Toronto. I started out making five-minute videos on UFOs, then decided to rebrand in 2016 and cover all kinds of unexplained phenomena, including hauntings and cryptids. I love doing research and constantly expanding my understanding of the world, but I also get a lot from viewers' feedback.

I love hearing from people who learned of new cases or explored new avenues of research because of the information that I presented in a video. Knowing that I'm contributing to others' knowledge as well as my own keeps me going.

What's your biggest accomplishment as a business owner?

I made a video on the Ark of the Covenant a few years ago that went viral and reached over 1.5 million views. It was re-shared by Graham Hancock, an extremely influential writer, and took my channel from 4000 subscribers to over 30,000 in just a couple of months.

What's one of the hardest things that come with being a business owner?

I love making creative decisions for my videos, but as the business has expanded to include a few other contract workers, I've found it very difficult to keep all the different parts in motion. Managing others has been my biggest challenge as a business owner.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be prepared to work. You have to invest as much of your time as possible.
  2. Give yourself time to develop. Years of hard work will make you better at what you do and will make your product more attractive to your customers.
  3. Commit yourself to your business completely. Work a day job if you must, but be sure that you're putting the bulk of your energy into your business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.