Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Markea Dickinson-Frasier, Co-Founder of Thermaband, located in Fort Lauderdale, FL, USA.
What's your business, and who are your customers?
I co-founded Thermaband with my mother, Debbie Dickinson. Thermaband is a smart bracelet that provides cooling or warming sensations. Initially, we're focused on menopausal women experiencing hot flashes and night sweats - but our product can be used by anyone who frequently feels cool/warm.
Tell us about yourself
I'm passionate about women's empowerment, equity, and advancement. I started Thermaband during my second year of business school at Yale after seeing my mom experience debilitating hot flashes without any natural relief. That realization continues to motivate me daily, in addition to the recognition that so many women in our market are suffering in silence.
What's your biggest accomplishment as a business owner?
Being featured in Forbes and Cosmopolitan last year before we launched our product. When we launched presales, 60% sold out within the first hour.
What's one of the hardest things that come with being a business owner?
Finding capital and fundraising, particularly given the inequitable playing field. One of the hardest aspects of fundraising is the mental exhaustion and burnout of the process.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Reframe failure - fail early, fail often, and fail forward.
- Understand your customer's needs inside and out.
- The skill sets you need to start a business differ from those needed to run one - be open to learning and growing constantly. Have a growth mindset when it comes to not only the business but also your personal and professional skills
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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