Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Laura Goldstein, Founder of TheraCourses, located in Rockville, MD, USA.
What's your business, and who are your customers?
TheraCourses is a national platform for mental health education for parents and families. These are the true first responders to the adolescent mental health crisis. By providing affordable, accessible, and approachable tools, we can both prevent suffering in the next generation and respond to it more sustainably!
Tell us about yourself
I've been a marriage and family therapist for 12 years. I've been teaching these tools to families in family therapy in 1-1 settings and see that 1-1 work is not sustainable to meet the demands within our populations. Turning this into an e-course has uplifted my passion and purpose of nurturing parents so that future generations live with ease. And as a beautiful byproduct, it serves to protect the mental health providers in the industry from burning out at a time when we need to preserve our longevity as much as possible.
What's your biggest accomplishment as a business owner?
My private practice, Montgomery County Counseling Center, which is located in Maryland, has grown to the size that I envisioned at the end-state of my career within the first 6 years of operation. It's because this happened so much quicker than I could ever have envisioned that I have had the ability (practically and emotionally), the drive, and the creativity to start TheraCourses. And TheraCourses can have a more widespread impact. Not only can more people be reached, but it provides one small solution to a largely broken system of mental health treatment. So basically, because of the accomplishments of Montgomery County Counseling Center it has opened the door for this greater endeavor with TheraCourses.
What's one of the hardest things that comes with being a business owner?
Balancing roles and responsibilities, especially in the early stages. You are going to be wearing many hats, and you are going to have more tasks than what time allows for. So you have to be intentional with how you navigate this and still take care of yourself. Otherwise, you will crash. Get help as soon as you can reasonably afford to do so.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- It's a labor of love. Do it for the passion and purpose and not for the dollars. Otherwise, the risks and efforts won't feel worth it.
- Let your values guide you. Everything else will follow suit.
- Everything is trial and error, and nothing is permanent. You can and should plan to change and evolve over time.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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