Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Elizabeth Adams, Owner of TheHerGlamBrand, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

HerGlamHair is a hair extension and wig brand created to empower both men and women to feel confident and be the best version of themselves while experiencing our products. Our unique customers are ones who may experience hair loss or just simply want to explore the world of hair by enhancing the appearance of their natural hair.

Tell us about yourself

I have always had a passion for the hair industry and have always been inspired by hair and expressing myself through hair artistry. My ongoing struggle with alopecia is what inspired me to start a hair business dedicated to providing hair extensions and wigs to people like myself who experience hair loss. Seeing people feel and look their best through my products and services is what continues to motivate me to elevate and push the brand!

What's your biggest accomplishment as a business owner?

The brand is very new; my biggest accomplishment so far, honestly, is actually starting the business! I know it sounds cliche, but I'm a huge procrastinator, and I often have many great ideas that I don't execute.

What's one of the hardest things that come with being a business owner?

I believe, for me, the hardest part is being consistent and always showing up for your brand and consumers no matter what. You have to constantly show up and be dedicated, put your thoughts and emotions aside and do what's in the best interest of the business and your people. I saw a quote that said, "when you are not feeling motivated, be consistent; being consistent will keep you motivated on the days when you don't feel like it."

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't overthink it. Write down your ideas and get going; strategize daily on how to put your ideas into an action plan.
  2. You can perfect things as you go and as you learn. We often don't start because we think we need everything that someone else that's been a business owner for ten years already has. You don't have to be great to get started; you have to get started to be great!
  3. Have fun and enjoy the growth and journey of seeing your business grow!

Is there anything else you'd like to share?

TheHerGlamBrand has ready-to-ship and custom-made-to-order wigs. We offer wig services and hair and beauty services.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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