Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Robin Flamenbaum, Founder of The Wonder Barre, located in Bedford Hills, NY, USA.

What's your business, and who are your customers?

I opened in 2020 a barre and yoga boutique with crystals and luxe athleisure.

Tell us about yourself

Fashion Veteran who worked in corporate as a design manager overseeing footwear, handbags, and all areas of apparel. I got started in wellness because I had not taken care of myself with the commute and travel. I had to stop and really think about my diet, exercise and plan out my meals to get off the menopause weight. It's not easy, and I am still on a journey. What motivates me every day is to be around for my children to help guide them in this complex world.

What's your biggest accomplishment as a business owner?

I started in an arena I had no background. I researched every aspect of the business and asked the instructors every question I could ask. They had so much valuable information; you just need to be humble and listen.

What's one of the hardest things that come with being a business owner?

Marketing in this very saturated social media world, Instagram and TikTok. Every marketer calls you saying they can triple your client base in three months. Finding the right partner for social media support. I spent countless dollars with little or no uptick. I found, in the long runways, to do it myself without spending a penny.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your homework on marketing your brand and your services.
  2. Surround yourselves with experts who can advise you along the way. You can't waste time or money.
  3. Invest slowly into the business. Don't come out with a bang; it is too financially risky. Slow build.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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