Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Rafael Matusiewicz, founder and CEO of The Umbrella Affect, located in Wasaga Beach, ON, Canada.

What's your business, and who are your customers?

The Umbrella Affect is a digital marketing agency with a heavy focus on what generates revenue - SEO and Digital Ads. Focusing on the Professional Services industry, our clients consistently generate qualified leads. Using SEO and Digital Ads as part of a larger Digital Marketing Strategy, our clients receive the short term results through Ads and long term benefits from SEO. Our services will positively effect your leads, online visibility, and sales - That is The Umbrella Affect.

Tell us about yourself

Since my second year at Ryerson University in Toronto, I realized I wanted to run my own business. I just did not know what it would be. As I was approaching the end of my time at Ryerson, I realized I love Marketing and, even more so, Digital Marketing. Realizing I needed more real-world business knowledge, I jumped into management consulting and worked for two international marketing agencies. Finally, I took the jump when I felt ready enough to start The Umbrella Affect, and the rest is history.

I have many motivations for doing what I do, but the two main ones are: seeing real growth in my client's businesses and my soon-to-be wife.

What's your biggest accomplishment as a business owner?

As I am a start-up, my biggest accomplishment is bringing in enough clients to hit operational capacity in my first year of business.

What's one of the hardest things that come with being a business owner?

There are various hard things when it comes to being a business owner, which is also a perk if you love being constantly challenged. But, the biggest one is finding the balance between working for the business versus on the business. As an entrepreneur and business owner, client happiness is key to success, and so is business growth. Finding that balance is key.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Put your health (physical and mental) first. You cannot start, run, and grow a business if you're not healthy.
  2. Remember WHY you are doing what you are doing. The what and how will follow.
  3. Your work will always be there, so make sure to make time for yourself, friends, and family!

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.