Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Jeff Cartwright, Partner at The TV Truck, located in Philadelphia, PA, USA.
What's your business, and who are your customers?
We are in the Outdoor Advertising Business (OOH), specifically mobile digital billboard advertising. Our customers are institutional, commercial, and retail businesses and business owners, and Ad Agencies who serve those businesses.
Tell us about yourself
I became an entrepreneur in 2014 after working in various sales, marketing, and executive leadership positions with Fortune 500 Companies. Always 'testing' conventional wisdom and forging another 'path less traveled' has been the genesis of my starting my own company and partnering to grow another company. Monday has always been my favorite day of the week. I get a chance "again" to discover new ways to approach my prospects and new ways to retain the loyalty and respect of my current clientele. What drives me seven days a week is the desire to build a sustainable company that nurtures and engages all our team members. And a company that gives back to the community where we are fortunate to do business.
What's your biggest accomplishment as a business owner?
Employing 12 drivers (1099 status) to drive our mobile digital billboard trucks and sharing my expertise as an entrepreneur with any other business owner who requests a little glimpse into my world.
What's one of the hardest things that come with being a business owner?
Challenging the status quo! When there are competitors all around me, who are driven to "race to the bottom" of a rate/or pricing structure that undervalues our services. While I'm of the mindset to "race to the top," pricing our service at the highest end of the spectrum and delivering more than what the client expects. Charge a price just above "the market" and deliver a unique customer experience that they will remember and begin to expect for a long time to come.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Stay inquisitive!
- If you believe it's right, do it!
- Consciously build a network of entrepreneurs who do not think as you think. Engage them daily, offer your expertise, and accept their perspective.
- Stay in constant touch with your customers. Keep searching for people who believe what you believe.
Is there anything else you'd like to share?
Just a classic entrepreneur idiom: it's ok to build your parachute once you've jumped out of the plane. YOU can do this; people like me, and I will help you.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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