Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Patricia Iyer, Founder of The Pat Iyer Group, located in Fort Myers, FL, USA.
What's your business, and who are your customers?
As an experienced legal nurse consultant, I serve legal nurse consultants as a business coach. I help them grow their businesses, gain visibility and experience, and create strong businesses.
Tell us about yourself
After spending a year commuting on busy highways, I decided to become an entrepreneur and use my nursing skills in a different way. My early experiences as a nursing expert witness led me to realize I could build a business by subcontracting cases to other experts. That concept led to the creation of a multimillion-dollar business, which I sold after 28 years. Now I do what I love- work with some attorneys, coach LNCs, and write books. I love to help others and also to learn new things.
What's your biggest accomplishment as a business owner?
Building a multimillion-dollar business was my biggest achievement. Nothing in nursing school taught me how to run a business. Whereas my competitors kept a narrow perspective, I applied the concepts of internet marketing to a brick-and-mortar business and thrived.
What's one of the hardest things that comes with being a business owner?
Maintaining a work-life balance is a challenge. There is always work waiting to be done.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- If possible, avoid borrowing money to start a business. Success is uncertain and may take longer to achieve than you expect. Use savings.
- Pursue many avenues to be visible. Create videos, write for publication, and share content on social media. You never know in advance how that will profit you.
- Be persistent. Many people give up before their hard work pays off.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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