Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Shanon Whittingham, Founder of The Nourish Center, located in Brooklyn, NY, USA.

What's your business, and who are your customers?

I offer health and nutrition coaching services to individuals struggling with their health or weight. I can help clients reverse or prevent diabetes, hypertension, high cholesterol, or obesity.

Tell us about yourself

I am a registered dietitian, certified nutritionist, holistic health practitioner, and CDC-certified diabetes prevention coach. I am motivated each day to help others because of the rising rates of chronic health conditions that are in my community. It is not only my passion but also my purpose to inspire and guide others towards holistic health, healing, and well-being.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner would be to have been featured in Business Insider, Women's Health, and Huffington Post.

What's one of the hardest things that come with being a business owner?

One of the hardest things is overcoming imposture syndrome. I must constantly remind myself of the facts of my worth and know that I am more than capable of helping others achieve better health.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Do the work, trust your efforts, and be confident in yourself! Everything will work out for you in the way it's supposed to when the time is right.

Is there anything else you'd like to share?

Everything you do is either fueling or fighting disease. Be proactive and start thinking about your health before it's too late. Your health affects how you function from day to day. Therefore, your health affects how you operate in your own business and life affairs.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.