Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Shemeka Michelle, Founder and CEO of The Naked Girlz, located in Durham, NC, USA.

What's your business, and who are your customers?

I'm an author, speaker, and certified professional life coach who compels people to remove their masks and live life authentically!

Tell us about yourself

As a former ordained minister, I've been empowering people for over 20 years. Most recently, I've been traveling the country speaking to thousands on unity and freedom! My personal clients have gone on to become everything from authors to celebrity stylists to engineers.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is the great mom I've been. There are lessons owning my own business has taught my three daughters. Being a business owner teaches first hard work and dedication. However, it has also taught my daughters the importance of having flexibility, as owning my own business has allowed me freedom and flexibility to be a mom first.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner is every responsibility ultimately falls on you. Whether you are the lone ranger or have people who have stepped up to pitch in, the success or failure of the business belongs to the owner.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Direction, not intention, determines destination.
  2. "They" can never stop anyone from succeeding. The primary pronoun responsible for success is YOU!
  3. Be authentic.

Where can people find you and your business?



If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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