Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Marie Fiorin, Creator of The Manifesting Journal, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
The Manifesting Journal offers a series of transformational tools in the form of journals, planners, and coloring books, with the mission and intention to support you in realizing your dreams and living your life to the fullest. Our customer is someone who wants to take their life to the next level and is dedicated to finding joy, shifting to an abundant and growth mindset, and unleashing their inner power. If you want to manifest your dream life and have fun in the process, our journals and coloring books are for you - and they also make the perfect thoughtful gifts!
Tell us about yourself
Since a very young age, I have been drawn to the metaphysical, and I quickly realized that I had the power to manifest my desires into reality and that my thoughts would become real - so I decided to become a certified Law of Attraction coach. With this sense of purpose, I used my background in fashion and design to create a series of beautifully designed journals, planners, and coloring books that are not only practical but also aesthetically pleasing. I truly poured my heart and soul into creating a transformative tool that would guide people on their own journey of self-discovery and personal growth and help them manifest their dreams into reality.
Each book has been specifically designed to help you focus on your goals, dreams, and desires and to take inspired action. The journals are filled with prompts and exercises so you can cultivate a positive mindset and attract abundance into your life. I never gave up on my vision, and the response has been overwhelming! The Manifesting Journal series has now become a source of inspiration for many, and people from all over the world are using the journals and sharing their success stories with me. I'm in awe! People have been amazed at how quickly they were able to manifest their desires and create the life they had always dreamed of, which brings me so much joy.
There's been plenty of times in my life when I felt like I was cast in the wrong movie and not playing the part I actually wanted to play. My journals and coloring books are my contribution to helping myself and others recast the movie, fire the director, and finally live life on our own terms.
What's your biggest accomplishment as a business owner?
Our latest coloring book of the Manifest series, "Manifest Jewelry on 50 Pages," ranked #1 best-selling as a new release in our category when we launched on Amazon, and that was a really great feeling and accomplishment to see how well our new book was received. (Amazon link: www.amazon.com/author/mariefiorin)
What's one of the hardest things that comes with being a business owner?
Navigating the cash flow ups and downs is definitely one of the most challenging aspects of being a business owner. Keeping cool, focused, and resourceful becomes crucial to survive, grow, and thrive.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do a soft launch to see if your idea is able to generate sales. Even if you're not fully ready yet, test the market and see what the reaction is. I'm a perfectionist, and I understand that we want to have everything perfect when we launch our product, including the perfect packaging, the perfect website, etc. But what matters is to see if it's a viable idea that you can successfully execute. Generate cash first, and then invest and fine-tune to make your offer better and better and better. Rome wasn't built in a day; it's totally okay to start small and grow from there.
- Try multiple marketing strategies and see what works. Then, focus on what generates results and reiterate, over and over and over.
- Listen to your customers. They'll tell you what they like and want, and it will better guide your offer. When you start a business, it's to serve people first and foremost. Whether it's through a product or a service, you're here to offer a solution to people's problems and needs - so focus on them, listen to them, hear them, and add value anywhere you can. Give, and you shall receive!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.