Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Sarah Stokes, Founder of The Juicy Good Life, located in Eau Claire, WI, USA.

What's your business, and who are your customers?

The Juicy Good Life is a business breakthrough coaching and mastermind company for female founders who want to scale with sanity. We serve women who are already successful but who want to grow with more joy, better profits, and more time freedom.

Tell us about yourself

I left a long career as a TV news anchor because my two tiny kiddos needed mom home at night. I bought a women's magazine and grew it rapidly, then opened a marketing agency and grew that rapidly. I looked around for mentors/coaches/role models who were like me but further ahead, and I didn't find anyone, so I created that growth company for others so they don't feel alone. In 2018 I founded The Juicy Good Life and began to heal the world one businesswoman at a time. I am here to help her unbury herself from the mountain of "shoulds" we suffer under. Why? Because I know when a businesswoman is crushing it in her company and is filled up with joy, she makes the world infinitely better!

What's your biggest accomplishment as a business owner?

I would say hitting the million-dollar mark in a year, then having the courage to know that the company I was running (our marketing agency) was no longer in alignment. I decided to have a "series finale" after 8 "seasons" of the agency even though financially, it was our best year on paper ever. That was a loving decision that was extremely tough to follow through on, but the best for our clients, our team, and my future. I went all in on my coaching company so I could help even more women create their own Juicy Good lives.

What's one of the hardest things that come with being a business owner?

Choosing to align your actions with your values every day despite the "noise" of the world. The scarcity of the world. The fear of the world. We get bombarded with messages to shrink and play small. So alignment is an act of courage. Shining is an act of courage. Choosing this every day is an act of courage.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know yourself. What are your values? Filter everything through that.
  2. Focus on what actually moves the needle (Pareto principle: 80% of your results come from 20% of your efforts).
  3. Rest more than you think you're allowed. Rest is so productive.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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