Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Jennifer Caraway, founder and executive director of The Joy Bus, located in Phoenix, AZ, USA.

What's your organization, and who are your members?

We are in the business of stoking people out with AMAZING food and friendly companions.

Tell us about yourself

I was lucky enough to be inspired by a dear friend to create a business model that exists for the benefit of others. I am motivated each day by the people we serve and the volunteers who have a vested interest in doing the right thing for the right reason.

What's your biggest accomplishment as an organization leader?

My biggest accomplishment would be creating an environment that our volunteers felt comfortable taking ownership of. I am unsure how we did it, but I am so grateful that we have attracted such an amazing group of selfless individuals who show up every day without ever asking for anything in return.

What's one of the hardest things that come with being an organization leader?

The pressure of having employees and clients throughout the valley who rely on you can be overwhelming at times. Our business requires us to beg for funding regularly. The stress of so many humans dependent on your ability to hustle can be paralyzing.

What are the top tips you'd give to anyone looking to start, run and grow an organization today?

  1. Don't think about the obstacles BUT
  2. Do your homework...Be the expert in the room on your dream.
  3. Don't ever be the smartest person at the table.

Is there anything else you'd like to share?

I am grateful for the community that believed in our mission and thankful to be here still a decade later.

Where can people find you and an organization?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.