Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jasmine Guadalupe, Founder of The Hood Hikers, located in New York, NY, USA.

What's your business, and who are your customers?

The Hood Hikers is a hiking and outdoor adventure company that creates a safe space in nature for Black and Brown city dwellers.

Tell us about yourself

The Hood Hikers was founded during the pandemic as a source of reprieve from the cabin fever and anxiety caused by COVID.

What's your biggest accomplishment as a business owner?

My biggest accomplishment related to The Hood Hikers is the international campaign we participated in for Timberland and being selected as an Explore Fund recipient and outdoor partner by The North Face.

What's one of the hardest things that come with being a business owner?

Time management is one of the hardest things. Prioritizing tasks to complete the most important as a solopreneur.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you truly love the work you will do because you will invest your time, energy, and money sometimes with no profit or tangible return.
  2. Allow yourself space and time to be creative. There may be many businesses in the same field, but no one can do it as you do it, so lean into your unique creativity.
  3. Rest. You will be juggling so much, but you can't achieve anything if you are burnt out, so take care of yourself.

Is there anything else you'd like to share?

Seek out mentors in your field and if there are none, try to unite other founders that align with your mission and create a collaboration of people that can share resources, experiences, ideas, and tips.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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