Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Stephen James, Founder of The Heart Initiation Academy, located in London, UK.
What's your business, and who are your customers?
We have an online academy to help people activate their hearts, heal their souls, and own their personal power. Our clients are generally people who have started their healing journey. They are usually between 28 and 40 years old and want guidance on their awakening and healing.
Tell us about yourself
I started this all back in 2012 when I started the first magazine for men and women to help both sexes understand each other better. This led me to discover some of the world's best healers, teachers, and experts in the fields of awakening, relating, intimacy, inner alchemy, and sacred sexuality. I also went through my own healing process in the last decade, and that led me to write my own book, bring in expert teachers to the academy and start serving clients all around the world. I am motivated by the transformations in our clients and the stunning testimonials we get from our work.
What's your biggest accomplishment as a business owner?
Not giving up. If you are an entrepreneur, you are going to be in very intense situations as you go on your journey. I've had to rebrand the business and learn from many mistakes, but I've stuck at it, and it has paid off.
What's one of the hardest things that come with being a business owner?
I never want to chase money for the sake of it; you end up losing integrity that way. This has meant many years of not making a lot of money and living cheaply. This has its benefits as well because I've learned to be content and happy with not having a lot. If you are running a business purely for money, you are in the wrong business, in my opinion. You have to have a mission, a cause to throw your heart and soul into, and I have found that in abundance.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Commit with everything you have. I have tattoos of my brands on my body. You don't see many entrepreneurs or CEOs doing that. It's because I am committed to a cause bigger than myself. Commit with your heart. Commit with your soul.
- Think long-term and build a brand. You must think long-term, ten years minimum. When you think long-term, then you can figure out the short-term goals. When you think long-term, your brand values become clear.
- Become an expert in your niche. You really have to know what you are talking about. I could speak for days about healing, the awakening process, regaining your personal power, and more. There are only a few experts in the world who could hold their own with me. Become the go-to expert in your niche. If you can, write a book to establish yourself firmly in your niche.
Is there anything else you'd like to share?
Aligning with your Divine Plan is a powerful thing to do in order to keep your business on track. You can find out more about this on The Heart Initiation Academy!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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