Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Veronica Rouse, founder of The Heart Dietitian, located in Ottawa, ON, Canada.

What's your business, and who are your customers?

Hi, I'm Veronica! My mission at The Heart Dietitian is to help translate heart-healthy research into small lifestyle changes. I believe that everyone has control over their heart disease by eating well. Sifting through the nutrition information out there is no easy feat! It can be overwhelming and sometimes even conflicting. I am here to help experience straightforward information that can be trusted to improve one's health.

Tell us about yourself

I come from a family of educators and truly love helping people feel better in their bodies to live a longer, happier life. Everyone eats, and everyone has a unique relationship with food. I find joy in unraveling this relationship and helping individuals find peace with food. To finally get excited about food rather than being fearful and scared is something I wish for everyone.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is creating a step-by-step framework that allows individuals to be seen and get results. At the end of the day, I want my clients to meet their goals, and having a system to get them there is so very rewarding.

What's one of the hardest things that come with being a business owner?

I would definitely say that balance is the hardest part of being a business owner. I find value in working one-on-one with my clients, but being a business owner requires wearing all the hats and spending time doing administrative tasks that I don't enjoy as much. I'm also a mom of two wonderful boys, and juggling the two things I am most passionate about, my family and my business, has challenged me to grow in the best way possible.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start with action. Don't wait until the timing is right; start now.
  2. Everything meaningful starts with a baby step. Start small, and you will grow.
  3. Have fun and smile.

Is there anything else you'd like to share?

Check out my blog that features topics on heart-healthy eating and Registered Dietitian-approved recipes:

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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