Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kristin Dwan, Owner of The Healing Woods, located in Altadena, CA, USA.

What's your business, and who are your customers?

I specialize in helping people break through old pain, self-limiting beliefs, and fears using a beautiful mixture of Reiki, Hypnotherapy, and Spiritual Coaching. I am a Certified Hypnotherapist and Reiki Master who has been helping bring people peace as the owner of The Healing Woods since the year 2000. I am also the author of "Baptism By Flame - 10 Steps to Ignite your Light Within", a public speaker, Professional Tarot Reader, and Akashic Records Reader.

Tell us about yourself

I picked up my first Tarot Deck when I was 14, over 30 years ago, and knew then that I could deeply connect with people, heart to heart, to help them answer the questions that kept them up at night. When I was 23, I literally died and came back from a house fire. I was in a burn ward for a month receiving skin grafting surgeries, and my heart stopped on the operating table. I was resuscitated and began my spiritual journey of learning Reiki, helping others with this amazing gift, and healing myself from the severe trauma and pain from the fire as well as the depression I had even before the fire using Reiki, ritual and deep shadow work.

I clawed my way out of some intense pain in life, not only with the fire but later an intense colon resection surgery, being cut out of a car wreck by the Jaws of Life, and most recently, a Cancer diagnosis. Reiki, Hypnotherapy, and Ritual have helped me through all these things in my life, and now I have a deep passion for helping others with these modalities that have literally saved my life.

What's your biggest accomplishment as a business owner?

There have been many, traveling across the country to do a talk about the power of the Subconscious Mind to an audience of hundreds, publishing my book, and being able to successfully build this heart-based business to be abundant and the only thing I do in life, no need for another "job." All of these are amazing, but what I really am proud of is becoming my own poster girl for the transformational work I offer at The Healing Woods.

Since getting the Cancer diagnosis in 2018 (I am now completely Cancer Free, by the way), I decided to use Reiki, Ritual, Hypnotherapy, and all the other tools I offer at The Healing Woods to do the deep Shadow Work on ME, and I have successfully released 165 pounds since 2018, and feel, look and am a completely different person because of it. I literally saved my life and have a passion for helping others transform themselves in whatever way they need.

What's one of the hardest things that come with being a business owner?

In the beginning, it was hard for me to release the comfort of having the paycheck from a job that came automatically every two weeks. It's scary in the beginning when you aren't used to being a business owner, but I had trust in myself, the work I do, and the modalities I offered, and it wasn't long before I was taught the important lesson by The Universe that when you have a job; your salary is the limit. When you own your own business, there is NO limit to what you can make.

I am so happy to be making way more money than I did in the corporate trap I suffered in 9-5 for way over 40 hours a week in my soul's work that nourishes me and actually helps change the world one client at a time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Learn how to write content/copy and explain your offerings well.
  2. Have boundaries around your time and create a solid schedule.
  3. Say yes to the scary things; they are there to bring you growth.

Is there anything else you'd like to share?

You can receive a free Hypnotic Journey Download bringing in feelings of peace and balance by going here.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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