Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Cherisse Plair, Owner of The Fruitful Mama, located in Fresno, TX, USA.

What's your business, and who are your customers?

I make fruit creations, dipped treats, and baked goods. My customers range from vegans who love my treats made of entirely fruit to those who love the taste of homemade cupcakes, buttercream, and cinnamon rolls.

Tell us about yourself

I have been a stay-at-home mom since my now 7-year-old was only 6 months. I loved being home with my children and the flexibility as well as availability being home offers. My boys love fruit, so we always have lots of it in the house. When my then 5-year-old was turning 6, he requested fruit instead of cake for his birthday. It was then the wheels started turning, and I began to experiment with fruit creations in February of 2022. As customers began requesting baked goods, I added them to the menu, expanding my customer base. What motivates me everyday is my family. I love being home while also being able to do something I love as a business. To me, baking is synonymous with home, so it's perfect for me.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is just that! Becoming a business owner! I have created something I love, and that's a feeling you cannot beat.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that comes with being a business owner is growing so that you don't become stagnant. Putting in work to ensure you're staying in touch with customers' needs and continue learning as you grow can be challenging in the beginning stages.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Use what you already have. You don't have to spend a lot of money starting out. Look around and do what you can with what you already have. With some creativity, you'd be surprised by what you can do.
  2. Listen to your customers. They will tell you what they like the most. Don't offer only what you think is best.
  3. Pray about every decision. I realize this isn't for everyone, but for those to whom it applies, prayer is key. My hands have been blessed to create and give back to others. I use my talent and abilities to honor God.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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