Interested in starting your own entrepreneurial journey in business coaching, but not sure what to expect? Then read up on our interview with Mark Evans of Marketing Spark of Toronto, Canada.

What's your business and who are your customers?

I help B2B SaaS companies attract and engage better prospects. I serve as a fractional CMO, strategic advisor, and coach.

Tell us about yourself

I was let go by a startup amid the credit crisis in 2008. Although I had never thought of myself as an entrepreneur, I decided to launch my own marketing advisory practice (my wife provided a healthy push!). I'm excited about helping entrepreneurs succeed by making sure they do the right marketing for the right people at the right time.

What's your biggest accomplishment as a business owner?

Staying in business for 13 years...and working with more than 100 B2B SaaS companies.

What's one of the hardest things that comes with being a business owner?

You need to sell and do the work at the same time. It's a challenging balancing act. As well, the business constantly needs to evolve to reflect changing market conditions and customer's needs.

What are the top 3 tips you'd give to anyone looking to start, run and grow a business today?

Be clear about what you do, who you serve, and why they should work with you. Develop a brand that looks professional (no stock photos!). Leverage LinkedIn!

Where can people find you and your business?

If you like what you've read here and have your own story as a solopreneur that you'd like to share then email, we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one