Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Bonnie Crotzer, founder of The Floss, located in New York, NY, USA.

What's your business, and who are your customers?

I don’t teach stretching. I teach flossing. I call my class Fascia Flossing because instead of traditional stretching, we use a dynamic movement practice that rejuvenates our connective tissue from the inside out. Remapping your network of fascia. By using an engaged elongation technique, we can cause an “internal exfoliation” of your structural connective tissue. At the Floss, people find space and comfort in their bodies that they didn’t know they could have. Mostly we have fun and are goofy as we move, groove and pulse through these engaged movements. After a Floss class, you feel like you have had a massage and workout in one.

You can take a live class with me on Zoom or take a class from my virtual library. There are many videos from 2-50 minutes for hips, shoulders, neck, low back, hamstrings, stress, and immune. The works!

Tell us about yourself

Love notes from my students keep me going. When I hear that Fascia Flossing has changed the bodies or lives for that matter, it charges me up and fills me with warmth and excitement. I started The Floss because when I was dancing professionally, I had a solid amount of wear and tear on my body. This work helped me so much, and I feel it's important that many people have access to feeling better. I was mostly teaching in person before the pandemic, but that time forced me to move online. A chiropractor/student/friend/colleague of mine said, "Hey, why don’t you create a subscription," and so I did! In two weeks, I had launched the Floss.

What's your biggest accomplishment as a business owner?

I think recognizing that in every occurrence, the path has a little nugget of treasure, whether that be wisdom, redirection, or expansion. I co-founded an activewear brand a few years back, even though I am not doing that anymore. The skills I learned as an entrepreneur there made it possible to start The Floss.

What's one of the hardest things that come with being a business owner?

Gosh! The work is endless, you can always do more (and I am quite the worker bee). So it’s about giving yourself a life, finding time with friends, seeing art, and being in nature. No one wants to take a class from a burned-out teacher. The way I show up will impact the energy of the class. And moving is fun, so it should be fun!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You don't have to be an expert, you will become one!
  2. Your people want to help you. Ask for support, and they want you to succeed!
  3. Be eccentric; one of its definitions is... to move the center. We need movers and shakers!

Is there anything else you'd like to share?

Fascia is such an important material of the body and has been understudied! Get to know it in your own body, it is an overlooked source of health!

Where can people find you and your business?



If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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