Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Patty Castellanos, Founder of The Expression Center, located in Miami, FL, USA.
What's your business, and who are your customers?
I'm a licensed therapist, certified hypnotherapist, and hypnobirthing practitioner. I help overwhelmed and anxious women break free from challenges in fertility, pregnancy, birthing, and through motherhood to feel calm and confident. My clients discover they can redefine motherhood by utilizing the power of their subconscious minds to bridge the woman they were with the mother they are becoming.
Through my custom one-on-one and group programs, clients recognize where they are and what their life can be like when they realize their goals and discover the changes they can make to create massive changes in their lives. My specialties are Hypnofertility, Hypnobirthing, and Redefining Motherhood, from preconception through motherhood.
With over 12 years in practice, I work with women to release fear and shatter self-judgment to take back control of their lives so that they build confidence in themselves at any stage in their lives. As an online practitioner for the last 8 years, my clients fully relax and focus on their goals in the comfort of their own safe space. Offering one-on-one Hypnosis, Hypnobirthing classes, groups, and workshops, I offer the tools and strategies to support women through conception and fertility, pregnancy, birthing, and throughout their motherhood journey or any challenges they experience.
Tell us about yourself
I am a wife and mother of 2 amazing kids in Miami. I understand what it's like to move through the challenges of motherhood, including raising kids, supporting your career, and managing your home, all while carving out time for self-care and scheduling a night out. It all began when I became a mother in 2011. I thought the transition into motherhood would be seamless because, as I read the books, I knew what to expect. Little did I know that it would be the day that everything changed. Who I was, what I thought, and what I did would shift in an incredible way.
I want every woman and mother to know that their story does not have to define their journey. I am passionate about helping women break free from anxiety, doubt, and overwhelm to Redefine Motherhood and ignite the confidence to rise to any challenge. With over 12 years in practice, I work with women to release fear and shatter self-judgment to take back control of their lives so that they build confidence in themselves at any stage in their lives.
What's your biggest accomplishment as a business owner?
The mother that no longer fears giving birth to her baby because she understands what the mind and body are doing at birth and has the tools to feel confident. The woman blaming herself after experiencing loss feels whole again. The mother dreaming of growing her family is expecting. The mother, who felt like a failure, now feels informed and empowered in her decisions. The client that suffered silently from anxiety and overwhelm for years, finally feels free and in control of her thoughts and feelings.
The stories of my client's transformations are my greatest accomplishments. As a therapist practicing hypnosis, my goal is to break the cycle of traditional therapy and help my clients create massive lasting change in less time. My greatest joy comes from my clients reaching their goals and having the tools to meet any future challenges with success.
What's one of the hardest things that come with being a business owner?
Being a business owner is one of the most freeing and gratifying experiences. After all, I am building a business I am passionate about that can help others grow and thrive. Building a business, though, can feel lonely. There aren't any coworkers to take a break with anyone at your side cheering you on. To mitigate the loneliness that I can feel, I choose select like-minded professionals that I can count on to share the wins and the difficult moments. I have cultivated a network where together, we support our personal and professional growth. We have open lines of communication and schedule regular meetings to support each other's goals.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Decide what it is that you want to do, make a preliminary plan, and get started. Don't wait to start until everything is perfect, it never will be. Be ok with something being "good enough." You will build and adjust as you learn, refine and grow.
- Hire a business coach related to your field to help you grow and succeed. Make sure they not only have a proven track record of success as a coach but also in doing the work they are coaching you in.
- Be yourself! Your business is a reflection of you, own it. Believe in yourself and in your vision, and allow it to radiate through your message. Allow your story to drive your connection. People will do business with those whose message resonates in an authentic way.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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