Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Marc Wexler, Founder of The Edgy Veggie, located in Matawan, NJ, USA.
What's your business, and who are your customers?
We produce a family-formulated Gluten Free Cauliflower Pizza Crusts & Gluten Free Vegan crusts, and outstanding Gluten Free plant-based toppings. Our customers are anyone who may have Celiacs disease or anyone Gluten Intolerant & who chooses to eat healthier better for products.
Tell us about yourself
I first started doing this when I was consulting for a frozen pizza company around 4 years ago and saw that there was a need to fulfill which is to eat a better, healthier diet and that there were consumers who couldn’t enjoy the greatest food product on earth! Pizza.
What's your biggest accomplishment as a business owner?
Our biggest accomplishment was getting our GF Cauliflower Pizza crusts & our Gluten Free Vegan pizza crusts & Toppings into mass distribution through Roma Foods and Sysco in Fla.
What's one of the hardest things that comes with being a business owner?
One of the hardest things to do is never run out of product. We always need to work with projections and analyze a perfect production program.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
The number 1 thing would be to come up with an item that is in need in the market. I would say come up with a catchy brand name & always make sure you never stop or get frustrated. Always keep going and make things happen.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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