Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Brynn McDowell, owner of The Domestic Dietitian, located in Livermore, CA, USA.
What's your business, and who are your customers?
The Domestic Dietitian is a website and brand dedicated to helping people create a more Mediterranean diet & lifestyle in their own hectic homes. We take the core principles and guidelines of the Mediterranean Diet and break them down into realistic, simple steps that you can use to make it work for you and fit into your lifestyle. We share family-friendly recipes and simple nutrition tips that anyone can adapt to their routines.
Our customers are anyone looking to create lifelong, healthier habits that fit into their routines. No fad diets, no quick fixes. Just simple, fun, and delicious recipes and little additions that anyone can use to reap a Mediterranean-style diet benefits.
Tell us about yourself
I've been a Registered Dietitian for over 15 years. After traveling all over the Mediterranean, I knew I wanted to create a space to share this beautiful diet and lifestyle with others looking to adopt healthier habits without strict rules.
What's your biggest accomplishment as a business owner?
In December 2020, I published my first cookbook, The Mediterranean Diet Made Easy! The entire process was eye-opening, and I am so proud of the finished result. My goal with the cookbook was to share what the Mediterranean Diet is with others and share 75 fresh and simple recipes that anyone can follow.
What's one of the hardest things that come with being a business owner?
I think the hardest part is being a jack of all trades. I'm not only the content creator but also the accountant, social media manager, IT person, website designer, customer service agent, and so much more. It's fun to learn all the different moving parts, but it can be very overwhelming, and no day quite goes as planned. It definitely keeps you on your toes.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Always keep your ideal customer in mind when developing content or sharing information, especially on social media. There's always a strong pull to try and appeal to the masses but staying on message and trying to help your ideal customer enables you to hone your message.
- I would say just go for it! I have a bad habit of not wanting to push the button on projects until they are perfect, but they aren't ever perfect. Just go for it and then take on the corrections or lessons as they come.
- If you aren't the expert at something, find someone who can help you. I don't have the knowledge to deal with back-end computer issues or fix things when my website has problems, so I've learned that I need to outsource for that.
Is there anything else you'd like to share?
Supporting and building up other businesses is a great way to connect and give back. There's enough room in the world for all of us to succeed, and if we can rise while helping others, then that makes the journey so much more valuable.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
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