Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Miyanna Kirksey, Founder of The Dietitian Way, located in Spring, TX, USA.
What's your business, and who are your customers?
My business is a one-on-one nutrition counseling program that allows clients to choose the focus of their session that adheres closely to their personal health goals. Clients can be any adults aged 18 or older, whether for chronic disease management (Type 1 or 2 Diabetes, chronic kidney disease) or healthy adults who want to lose weight or maybe simply improve their diet.
Tell us about yourself
I became a registered Dietitian in the fall of 2020 after completing my internship at the Michael E DeBakey VA Medical Center. I completed my master's in Nutrition shortly after. I first became interested in nutrition after suffering from an eating disorder in an attempt to lose weight quickly after a troublesome doctor's report. This occurred in early adolescence, and I did not have the support to help get to the root of the problem. I then realized that there was a large knowledge gap in minority communities regarding healthy eating and exercise habits. I was not exposed to the resources I needed to be able to prevent the onset of chronic disease, which runs in my family. I chose to pursue this path in order to help close this knowledge gap. This is my motivation.
What's your biggest accomplishment as a business owner?
My biggest accomplishment so far is publishing my website, but it is still very small, so I plan on expanding my current online presence to increase clientele.
What's one of the hardest things that come with being a business owner?
The hardest thing is creating a framework and structure to make sure you are consistently accomplishing goals and not becoming stagnant. It can be difficult to keep pushing forward and continue to create content when you don't see immediate results, but it is important to have the motivation and a support system.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
The first tip I would give is to have a solid idea or concept that interests you but will also add value to others. This is the only way it can eventually become profitable. The second would be to plan ahead so you have plenty of time to account for any hiccups or roadblocks that come up. The last tip is to get out of your comfort zone - networking and putting yourself out there is essential to growing a business. If you aren't comfortable with this or have not developed the skill, try finding a free online course or talking to a friend/mentor or coworker for advice.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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