Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Jocelyne Pelchat, Founder and Principal of The Cornerstone Pilates, located in Burlington, ON, Canada.

What's your business, and who are your customers?

We are movement specialists. We assist our clients in achieving well-being through properly executed exercises that benefit their bodies. Our clients are curious, want to learn about how they move, and are looking for long-term wellness, strength, and enriched outcomes.

Tell us about yourself

I started Pilates on my own personal journey almost 20 years ago. I needed something I could stick to, I had tried everything, and I would get bored. Pilates kept me hooked, it changed my body to a body I could be happy with, it got me to move with ease and power and reduced discomfort. It was everything I had been looking for.

The thing that motivates me the most about what I do is watching the transformation happen in my clients' lives, from their first visit to how they feel after a few months. It's a tiny miracle in a box, and it can be achieved through consistency and by showing up.

What's your biggest accomplishment as a business owner?

This answer has changed in the past few years, as I honestly have to say that my biggest accomplishment was surviving the pandemic. Being able to navigate and pivot my business weekly took a lot of resilience and determination. The uncertainty of what was to come was at the forefront of every business decision I made over the past two years. It taught me to learn to navigate and to rely on my team, their hard work, and our clients continued support.

What's one of the hardest things that come with being a business owner?

Not trying to control everything, letting go of outcomes. Trusting others to do their best even if they don't have the same stresses as I do daily, I have to trust that they are doing everything they can to be responsible and show up, and the rest is out of my hands.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be ready to work seven days a week, for long hours, and not have anyone tell you what a great job you're doing.
  2. Invest in your staff. The better trained they are, the more it reflects back on your brand.
  3. Be willing to listen, support, and learn to let go of the reigns. It will drive you to the ground if you try to have a hand in everything.

Is there anything else you'd like to share?

No matter the hard work required, the insanity of the hours put in, or the cost of it all at the beginning, it will be the best thing you'll have ever done for yourself. Be true to yourself, speak with your heart, and be genuine, but be professional and stick to your policies!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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