Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Simone Saunders, Founder of The Cognitive Corner, located in Calgary, AB, CA.

What's your business, and who are your customers?

I founded The Cognitive Corner, a psychological practice providing culturally responsive and trauma-informed mental health care, psychoeducation, and consultation. Our clients come from all walks of life, but primarily our audience tends to be the BIPOC community.

Tell us about yourself

Early on, when I was completing my undergrad, I myself was looking for a therapist at the time. I noticed how difficult it was to find someone who looked like me or understood my experiences. I knew it would be important to provide that representation in the mental health community. In starting my business, it was important to me to run a practice where anyone can come for mental health care and know they would be seen and heard in their experiences. I also like to challenge the idea of the "blank slate" therapist. It's important to me that clients can see my humanness as I strongly believe that contributes to a stronger therapeutic relationship. I am motivated each day by the small-scale and large-scale impact that I have created, and I would like to continue to create.

What's your biggest accomplishment as a business owner?

The amount of people I've been able to reach. When I first started this journey, I didn't anticipate it would pick up as quickly as it did. I often get messages from people expressing gratitude for the social media aspect of my work. It makes me feel accomplished if I can help others feel seen and heard.

What's one of the hardest things that come with being a business owner?

The many different hats that you have to wear. There are so many different things to learn, in all different categories, and it can be difficult finding the answers at times. Outsourcing and asking for help have been my greatest refuge in this avenue.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't be afraid to make mistakes - that's where the most learning happens.
  2. Hire people whose strengths are your weaknesses.
  3. Know your "why." A sense of purpose is integral in running a business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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