Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Federica Biagini, Founder of The Coaching Heads, located in Berlin, Germany.

What's your business, and who are your customers?

As a coach, my business focuses on helping others reach their goals faster and more effectively. My clients come from diverse backgrounds. What they have in common is a lack of focus and motivation.

Changing this status, channeling the available energies towards a vision, creating the premises to get there, and keeping the momentum are my core competencies, and that's where the magic happens!

Tell us about yourself

I was intrigued by coaching techniques and decided to be officially certified as a business coach in 2019. Last year, I got a certification at David Rock's Neuroleadership Institute, which further enriches my competencies. I started my own business because I wanted to feel independent in shaping my career.

Also, I thought that I had no other choice, being coaching the only thing I could do well! I'm human, and my motivation oscillates and depends on several variables precisely as anyone else. The difference here is that I master techniques and strategies to overcome challenging moments. And the more you master them, the fewer difficult moments you'll have to overcome. Don't you believe me? Book me for your first free consultation!

What's your biggest accomplishment as a business owner?

I started my business before the term "coach" began to be very inflationary and, in some ways, misused. This gives me more credibility than the average, and I can position myself on the market with a well-defined, unique selling proposition.

What's one of the hardest things that come with being a business owner?

My business started with a bang. However, the pandemic was right around the corner. During the lockdown, coaches were seen as the most useless things in the world. I felt disillusioned; fortunately, my family and friends helped me overcome this swamp of despair. I'm happy that I could record a fresh new start last year. I'm very grateful for still being there and still rocking!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Build upon your uniqueness as soon as you can. Please search for your niche and get to be the best at it.
  2. Don't be shy! You will need all your energy and positivity to reach out to potential leads and create your reputation. Clients don't come to you. You have to get out and get them!
  3. Stay focused on failure and not-so-fruitful periods. Celebrate every even so little success instead.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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