Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with David Arsenault, Founder and Executive Director of The Champions for Life Foundation, located in Montreal, Québec, Canada.

What's your business, and who are your customers?

The Champions for Life Foundation is a charitable organization that empowers children ages 4 to 8 to develop their physical literacy. We offer physical literacy programs, resources, and expert technical assistance to schools and communities, especially those in underserved areas.

Tell us about yourself

I am the Founder and Executive Director of the Champions for Life Foundation. This charity is passionate about helping children live healthy, active lifestyles and assisting communities in need. With over 31 years of experience in the field of physical activity and athletics, I am a former International athlete in Taekwondo, a professional trainer and a visionary change-maker, and I am dedicated to providing a "transformation" in the lives of those I help.

I am a happy husband and proud father who has devoted my life’s work to teaching children how to move to the best of their abilities. My personal journey is guided by my love for movement and sharing my passion with others.

What's your biggest accomplishment as a business owner?

I have been able to create an organization beyond my individual qualities and capacity that helps communities of like-minded individuals who are passionate about empowering thousands of children, many of whom are in vulnerable situations, to move well and build the skills, confidence, and motivation to be active for a lifetime.

What's one of the hardest things that comes with being a business owner?

The biggest challenge as a visionary of a charity is finding ways to sustain the charity and ensure that its mission is fulfilled in the long term. This requires ongoing fundraising, strategic partnerships, and finding innovative solutions to the ever-changing needs of the community. It also requires strong leadership and the ability to inspire others to join the cause.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

In the charitable sector and or being a social entrepreneur, you must:

  1. Have a clear vision and mission for your social enterprise: This will ensure that you have a clear direction and purpose for your work and will make it easier to stay motivated and on track.
  2. Do your research: Before you start your social enterprise, make sure you do thorough research on the sector you are entering, the needs of the community, and the resources you will need to succeed.
  3. Build a strong network: Having a strong network of like-minded people is essential for any social entrepreneur. It will help you to connect with potential partners, funders, and customers and will give you access to valuable resources and knowledge.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.