Interested in starting your own entrepreneurial journey by launching a wellness business but unsure what to expect? Then read up on our interview with Shariann Tom, founder, and president of The Cancer Journey Institute in California, USA.

Tell us about yourself

We became life coaches in the 1990s and discovered the expanded benefits of coaching when Shariann received her first occurrence of Lymphoma. Years later, Shariann and Keri evolved this cancer journey coaching movement into the first cancer coach training company in the U.S.

What motivates you to do what you do each day?

We are motivated by knowing that healing is possible when our coaches guide cancer individuals with our tools and technique. We know this creates self-love and transformation.

Describe your business to us? What makes you stand out? Who are your customers?

We are the first cancer coach training company in the U.S. using the practice of life coaching and focusing on the emotional, mental (mindset). Spiritual bodies to help an individual on their cancer journey discover and stand in their power. Our unique framework and proprietary maps and tools are specific for one on their cancer journey.

What do you believe has led to the success of your business?

Passion and persistence and never losing faith, in addition to being fully invested in our clients.

What's your biggest accomplishment as a business owner?

To date, our most significant accomplishments are to have a global tribe of Cancer Journey Coaches spanning the U.S., Canada, Europe, South Africa, Singapore, and Saudi Arabia. To add to this reach, we have our first book, The Call of Cancer: A Loving Guide to Wholeness, Healing, and Transformation, coming out on Amazon on November 4th, 2021.

What's one of the hardest things that come with being a business owner?

The hardest thing for us is creating an infrastructure (i.e., a solid system and process foundation) that supports all aspects of the business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Our top 3 tips are:

  1. Having Passion for what you do - you would do it for free because you love it so much.
  2. Have support systems in place for when you face doubts, challenges, and disappointments.
  3. Do whatever it takes to have experience in your selected field before you open your own business.

What are some of the things you put in place to maintain a healthy work/life balance?

The tactics that we put in place to stay healthy and balanced are: we check in regularly and make "health" (physically, mentally, emotionally, and spiritually) our number one priority.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.