Interested in starting your own entrepreneurial journey in career development but unsure what to expect? Then read up on our interview with Aditi Gunda, Founder of The Business Takeaway, located in Omaha, NE, USA.
What's your business, and who are your customers?
The Business Takeaway is a student-led company providing tools and information for early in-career professionals in the Advertising, Marketing, and Public Relations industry. We specialize in creating videocasts featuring interviews with industry professionals.
Tell us about yourself
My name is Aditi Gunda, and I'm currently a junior at the University of Nebraska Lincoln studying Advertising and Public Relations with a minor in Entrepreneurship. Along with being the CEO/Founder of The Business Takeaway (TBT), I'm currently an Account Executive at Jacht, a student-led agency, and a Product Marketing intern at Maxwell App, a company that's all about work/ life benefits and making workplaces better. I started this business because there's such a wide range of opportunities in this industry. As I was almost halfway through college, I was unsure of what I wanted my next step in my career to be and noticed many others my age felt this way, and that's when the business idea clicked. It's truly my business that motivates me each day because I learn so many different things in classes and internships, and getting ready to implement what I've learned into my business gets me excited. Although we're all students and have a lot of other commitments during the school year, my audience is very understanding of that, and they all support us regardless because they're in the same boat since this is a by-students, for-students company; they know how tough it would be to manage a business, internships, and classes.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is growth. When I first started, I expected this platform to be more of a podcast platform, and it would just be me interviewing professionals. However, due to the fast growth and interest from like-minded people, I needed extra support. That's when I thought of hiring videocast hosts. Then, thinking more about socials, a website, and possible blog posts, I figured it would be best to hire marketing managers, social media strategists, UI/UX designers, and so on.
What's one of the hardest things that come with being a business owner?
The hardest thing that comes with being a business owner is managing it with other internships and classes as a student, but as I said before, my audience is very understanding of that, and we appreciate that a lot.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Take that leap of faith. It takes months to develop a business idea. Sometimes, it's not something you can force. I've always known I wanted to start a business, but the second I had a business idea, I knew it was worth looking into. Usually, a business idea clicks when there's a problem that needs to be solved. My problem was not knowing what the next step in my career was. Then I started reaching out to professionals with different career interests and realized the information they were giving me was very insightful. I knew that other early career professionals like me would find this information very useful as well. Therefore, at that moment, I knew I wanted to be the resource for early in-career professionals in the Advertising, Marketing, and Public Relations industry.
- Constantly challenge yourself. Where there are challenges, come new opportunities. If you never take risks or face challenges, you won't be able to grow. When I challenge myself and take new risks, I learn from them. If something goes well, I'll know to execute the same strategies in further decisions. However, if I face a complication, I'll have at least learned from it and know what not to implement for next time's approach.
- Knowing how to sell yourself and your business. Being able to present yourself to your intended audience is a vital aspect of running a business. With this comes communicating with potential investors, customers, etc., because at that moment is when everything changes. You need to be able to sell yourself and your business so that this potential person will want whatever you're offering them.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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