Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Carolyn Petersen, Co-Founder of The Blue Door, located in Santa Barbara, CA, USA.

What's your business, and who are your customers?

One-of-a-kind curated vintage store brimming with curated vintage pieces. We have crafted a welcoming space where you are invited to take your time and be yourself - to meander, touch things, ask questions, take photos, and leave with inspiration and arms (or maybe a truck) full of one-of-a-kind pieces for your home. Our customer's people of all ages who appreciate vintage.

Tell us about yourself

I moved to a new area and wanted to get involved with the community and also create something unique.

What's your biggest accomplishment as a business owner?

Creating one of a kind vintage store that inspires everyone!

What's one of the hardest things that come with being a business owner?

Staying true to your brand identity and not getting carried away with what other people think you should do or what is trendy. My small business is an extension of myself and my personality, and that's what makes it unique.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Love what you do.
  2. Be adaptable.
  3. Don't be afraid to say No (nicely).

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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