Interested in starting your own entrepreneurial journey in floristry but unsure what to expect? Then read up on our interview with Howard Worrell, managing partner of Flowers by Merle, located in Edmonton, Canada.

What's your business, and who are your customers?

We are a flower shop based in Edmonton.

Tell us about yourself

Purchased this old established business as an investment.

What's your biggest accomplishment as a business owner?

We want to improve the volume of our orders/sales and our bottom line.

What's one of the hardest things that come with being a business owner?

Being able to adapt to the changing costs of business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Keep a focus on the start-up costs, monitor the operating costs, aggressively market your products and services.

Where can people find you and your business?

Edmonton Florist: Flowers by Merle | Local Flower Delivery Edmonton, AB T5N 0Y4
Edmonton, AB Florist | Flowers by Merle Provides Same Day Flower Delivery On Stunning Flower Arrangements For All Occasions, Celebrate Florals With Bouquets, Long Stem Roses, Garden Roses, Birthdays, Mothers Day, Love and Romance, Funeral Flowers, Sympathy, Prom Flowers, Plants, Dish Gardens, And Mu…

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.