Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Warren Brand, Founder of The Alternative Response Method, located in Skokie, IL, USA.

What's your business, and who are your customers?

The Alternative Response Method helps individuals and organizations learn how to make optimal decisions. We are casting a broad net and looking for customers from a variety of markets. Optimal decision-making is critical for being a leader, mechanic, accountant, parent, and everything else. Most people make decisions intuitively, and there is the risk of intuitive complacency.

Tell us about yourself

I have another successful consulting firm in another field (Chicago Corrosion Group). I have been married for 31 years and have three adult daughters. I have been a combat martial artist for more than 30 years. I am motivated by helping others. No one is teaching individuals how to make better decisions.

What's your biggest accomplishment as a business owner?

Starting successful businesses.

What's one of the hardest things that come with being a business owner?

I'm the founder of ARM - nothing is hard.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Gather a group of well-vetted mentors (not friends) and listen to them. Do not let your feelings dictate how you manage your business. Make sure there is a market for whatever it is you promote. Do not. Let me repeat. Do not follow the trope, "Do what you love, and the money will follow."

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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