Interested in starting your own entrepreneurial journey by launching a wellness business but unsure what to expect? Then read up on our interview with Susan Clinton, co-founder and CEO of LTI Physio LLC, based in Sault Sainte Marie, MI, USA.

What's your business, and who are your customers?

My business is Physical Therapy and Health/Wellness/Life Coaching. My clients struggle with GI problems that complicate symptoms in peri/post-menopause. GI problems magnify signs of fatigue, bloating, constipation, hot flashes, joint and muscle pain, and dry/itchy skin! We work together to learn and discover the unique problems of each woman to discover the areas most affected and the tools to improve the digestive function and accompanying symptoms. Most people try to take on too much and create impossible steps to achieve. Together, we drill down to the most specific and possible change to optimize their health and sustainably reduce their symptoms.

Tell us about yourself

I have been a Physical Therapist for over 40 years - over the last 20 years, I have been involved in Women's Pelvic Health and Persistent pain - especially with clients in times of hormonal transition, autoimmunity, and GI/Digestive problems. My approach is to optimize each client's domain through the lens of the GI system as the driving force. I added Health/Wellness/Life coaching to address all contributing factors to movement problems and persistent pain. Working with clients to understand and make meaningful changes is my passion!

What's your biggest accomplishment as a business owner?

Creating a private cash-based practice to serve women without influence from insurance companies to achieve the meaningful goals vital to them.

What's one of the hardest things that come with being a business owner?

I believe those time boundaries are a complex issue for me. It is easy to blur the lines of work/life, especially when working virtually.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Identify your unique niche market - do not try to sell or serve a generic market.
  2. Set your budget with the Profit First mindset - work with a bookkeeper to set up your metrics and follow them weekly.
  3. Make a vision board that captures your passion and the "why" of your vision. Put it where it is visible - you will need this on the days when times are tough.

Is there anything else you'd like to share?

Be clear on your business's purpose and what/whom the company is designed to serve. There is so much joy in serving vs. selling.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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