Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Tiffany Cogdell, Founder of That Makes Cent$ LLC., located in Zebulon, NC, USA.
What's your business, and who are your customers?
That Makes Cent$, LLC equips clients by teaching Income Shifting strategies such as budgeting, debt elimination, correcting the tax withholding, and credit repair to help shift money back into their households. My customers are those earning income and serious about making changes that will impact themselves and their legacy.
Tell us about yourself
I love educating and empowering people from the Word of God to fulfill the purpose that He has for them and to be good stewards of what He has given us. I became a part of a company called myEcon several years ago and began adding to my financial literacy knowledge. I was able to pay off my car in 23 months, build an emergency fund, open a retirement account, increase my credit score and purchase my first home. This motivated me to help others reach their financial goals. I started having one on one sessions with people that I knew and was excited to see their lives impacted.
What's your biggest accomplishment as a business owner?
Expanding my reach has been a great accomplishment. It's been great being invited to share multiple times at my job, Wake Technical Community College, and to be a part of financial empowerment workshops both physically and virtually. It's awesome to reach clients and build business relationships with people in the US, South America, and Africa.
What's one of the hardest things that come with being a business owner?
Everything is up to me. Coaching, training, financials, marketing, etc. It can be challenging juggling work, personal life, church responsibilities, and business. At times I have more ideas than I have time to implement them. Also, sometimes people don't realize how imperative financial literacy is until they're in a difficult situation. The most important thing is that I have grown in the midst of the challenges by overcoming fears, insecurities, and pride and have learned to value my gifts and monetize them.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Develop a plan and get started. Don't feel like you have to have everything perfect. You can always update or revamp your plan as you grow and determine your client's needs.
- Don't let barriers hold you back. We can, at times, be our biggest enemy. Regardless of your insecurities, excuses, whether you have support from others or not, or whether things go how you thought they would. Be persistent and keep going. People are watching whether they say anything or like your social media posts. Also, people need what you have to offer.
- One free, important resource that has helped me tremendously is the Small Business Center at Wake Tech. I've attended valuable workshops that helped me with marketing strategies and have benefitted from one on one business coaching sessions.
Is there anything else you'd like to share?
It's amazing how simple strategies can change you, your family, and the lives of generations to come. I teach several strategies, but from budgeting alone, I have shown clients how to shift over $1000 per month back into their households. That's over $12,000 per year that they were throwing away! Think of the impact of implementing several strategies and the peace of mind that brings knowing you have a plan in place for your financial future.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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