Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Manuj Aggarwal, Founder of TetraNoodle Technologies, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

I'm considered one of the leading experts in the field of AI. I hold four patents in AI. Authored two books on technology. And I'm also a top-rated podcast host. My podcast bootstrapping your dreams show is among the top 0.5% of the podcasts in the world.

My work has impacted over 10 million lives globally. Some of my projects got special mentions from President Obama and Bill Gates. I have a unique background in technology, automation, human psychology, and the subconscious mind. My background allows me to understand problems deeper than most people. I use that power to build systems that accelerate business growth.

I started my career working in a factory for $2/day. Started very humbly - but over the last 25 years, I have delivered more than $500 million in value to my clients. Today, I lead a data science, AI, and technology consulting company — Tetranoodle Technologies, based in Vancouver, Canada. We have served clients like IBM, Microsoft, Pearson Education, ING Bank, and many more.

Tetranoodle Technologies helps the growth of businesses and corporations with the utilization of data science. We primarily provide our services to SaaS companies and SMBs. My personal mentorship and coaching business serve entrepreneurs and professionals with the discovery of the power of the mind and increasing their visibility and influence on their intended audience(s).

Tell us about yourself

I came to North America in 1998 during the dot com boom days. It was a good time to start a career in tech. I got a job right away. But shortly thereafter, the economy went haywire due to the dot-com bust during the September 11 attacks. In the aftermath, I lost several jobs like many others.

After the 4th layoff in a short period of time - I thought of being my own boss by starting my own software consulting business, and I started consulting with several startups. Many of them were early-stage startups, and some of them were incubated within large Fortune 500 companies. I had massive professional success in these startups. We scaled many startups to a global scale.

Then, in 2018 after the shock of losing my mom, I decided to scale my consulting business. I wanted to grow, be location independent, and build a legacy. I rebranded my company and renamed it Tetranoodle Technologies. I had to learn a lot of the basics of marketing and sales. I utilized my knowledge of human psychology, automation, and AI to build a brand for myself. What motivates me is everyday success as I am able to put smiles on people's faces. Make a meaningful impact in their lives. Help people realize their full potential, including my team, which is geographically distributed and spread remotely across four continents.

I am self-motivated to see the more impact we can create in the world using AI, data science, human psychology, and bringing humanity into the workplace.

What's your biggest accomplishment as a business owner?

My biggest accomplishment so far is making a difference in over 10 million lives. Helping them live better lives.

What's one of the hardest things that come with being a business owner?

The hardest thing is dealing With The Unknowns. Every day there will be new challenges and obstacles to deal with. Business is never predictable, no matter how prepared you are.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Work with systems that are tested and proven. Avoid reinventing the wheel.
  2. Know your story. If it is challenging, build on it.
  3. Clearly define what success means to you before starting your business because the path to success in business meanders a lot, has a lot of distractions, and you may just get lost if you are not steadfast.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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