Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Ray Urrutia, Founder and CEO of Terra Firma Foods, Inc., located in Aurora, IL, USA.

What's your business, and who are your customers?

AgTech Indoor Farming CEA - Terraponnics produce, micro greens SuperGro Containers, NexGen Farms 360 sq ft / 100k sq ft. we are self-energized. Our customers are restaurants, grocery, and ghost restaurants.

Tell us about yourself

What got me into this is the ability to "FEED the World" Tera Firma is giving away 10% of its produce to communities we are in also we can generate an abundance of electricity to provide as well.

What's your biggest accomplishment as a business owner?

Building relationships to build technologically enhanced Indoor farms for 365 days a year is a contrarian to climate change "Anywhere, Anytime."

What's one of the hardest things that come with being a business owner?

Raising capital is a full-time job.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have passion.
  2. Never get discouraged.
  3. Focus.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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