Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Tas Kronby, Author, and Life Coach of TasThoughts LLC., located in Colorado Springs, CO, USA.
What's your business, and who are your customers?
We are neurodivergent professionals that are the owner and operators of TasThoughts LLC. As an autistic queer nonbinary person of color, we needed to work in an inclusive space. After years of searching, we decided to create our own! We provide copywriting, ghostwriting, and business strategy consults for organizations, companies, and individuals. Our customers are small business owners that need to grow their online presence but don't have the time. We work with autistic and neurodivergent professionals that need help making their work accessible for their neurotype. For anyone that needs support with writing, which can be time-consuming, we are here to save the day!
Tell us about yourself
We built our website to be a hub for our advocacy blog. We went in with the mindset of spreading awareness and acceptance of neurodiversity, disability, LGBTQ, and other marginalized communities that we are a part of. . From there, it grew to collaborations and interviews with other autistic and neurodivergent advocates. We decided that instead of dividing our time and working for someone else, let us start our own company! We were lucky enough to work with some great neurodivergent-focused companies, and it really just took flight from there. We are writers and recently published authors. Writing is our life and promotes healthy wellbeing. At the same time, we are lucky enough to support other neurodivergent business owners and freelancers. HIRE NEURODIVERGENT! That is our motto and what we promote through our company.
What's your biggest accomplishment as a business owner?
The impact that we make on the community. When we receive messages from people thanking us for a blog post, thanking us for services, and explaining how we help them...that is priceless. On the other hand, within one year, we started a business, became published authors, and are full-time college students. It is a busy life, but it is rewarding.
What's one of the hardest things that come with being a business owner?
Learning when to say no. Not every client will be a fit for our services, so sometimes we have to say no. This seems harsh, but in reality, the process needs to benefit the client. If we feel we cannot help them, we will refer them to other neurodivergent-friendly services that may be a better fit. Cohesive communication with a mutual goal is imperative in any working relationship.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
The most important thing is: DO IT FOR YOU! Starting a business needs to have logical planning but also passion. If you are dreading work each day, you are doing it wrong. The second tip is: YOU CAN TAKE A BREAK. When you start a business, the tendency is to work nonstop, which leads to burnout. Especially as an autistic or neurodivergent professional, preventing burnout is the only way to maintain good mental health when working. The third piece is: LISTEN TO YOUR INTUITION. You know what is best for you, so follow your gut.
Is there anything else you'd like to share?
We wish everyone a successful 2022 full of peace of mind. Good luck with your entrepreneurship!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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