When we lead a heart-based business and place our passion as a central force, this element can be disempowering. Also, keeping up with fast-changing times and pivoting our business models rapidly to stay ahead of the change curve.
Our customers are the best, the most loyal of all...they are our four legged, furry family members and their owners who, over recent years, have taken a more active approach in understanding what they are feeding their dog.
Make sure you love what you are doing and believe in yourself. If you don't believe you can make great things happen, no one else will. And if you don't love what you are doing, you will burn out quickly!
We seek to serve joy to our customers through healthy treats for dogs and cats and by giving back to our animal rescue community. We donate 15% of all dog and human hat sales quarterly to local rescues.